Joseph Donia is the founder and principal strategist at CONNECT.
Trained in the social sciences, he draws on his expertise in behaviour, communications, and design to create and implement empathic campaigns with a purpose.
He approaches every project with a mix of left and right brain thinking – where data leads to insights, and insights inform the creative direction of innovative campaigns from key messages to content.
In addition to holding research positions at Mount Sinai Hospital and Ryerson University, Joseph has worked with a range of clients across diverse sectors, including Oxford Properties and WorldPride Toronto. He is also an occasional blogger at the Huffington Post where he writes about new media and innovation.