CONNECT was proud to be a finalist with client Rudner MacDonald LLP at the Legal Marketing Association Toronto Chapter's Your Honour Awards
Brand experience has been featured in industry news again recently, though this time around, with less emphasis on retail and physical environments, and more as a multi-disciplinary approach to, and measure of, omni-channel marketing.
We're awash in content. Blog posts, infographics, whitepapers, webinars. The list goes on. We're all competing for a scarce resource - attention.
A concise and beautifully illustrated LinkedIn whitepaper written by Brian Solis and illustrated by Gaping Void.
Much has been said about ad blocking in the last few months. The good, the bad, and the ugly. To the average person, ad blocking seems like a non-issue. Just another mechanism to reduce unwanted friction in their everyday lives
Brand. It's an abstract concept surrounded by many myths and much misinformation. Chief among them is the assumption that a brand is first and foremost about a logo, tagline, or mission statement.
People have come to expect that an organization will have resources to help them in their purchase decision, especially in complex sales scenarios, and to produce good content, brands will need to get out of the mindset of old-school publishing.
As the SCOTUS decision permeates business and marketing discussions, there have been a few arguments against brands publicly supporting equal marriage and LGBT rights. And not always the kinds of truthiness inspired arguments you might expect, but rather, reasoned (if ill-informed) arguments based on a few common assumptions. I'd like to address those here.
DIGITAL CONTENT STRATEGY
Translate complex ideas and information into value-driven shareable content. From audience identification, to content development.
Advocacy + Engagement Campaigns
Develop and implement emotional campaigns that drive meaningful change. From campaign strategy, to paid media and influencer outreach.
Training + Skills Building
Build capacity for digital leadership through education. From social media best practices and personal branding, to measurement + testing.
Measurement + Analysis
Maximize your return on investment by analyzing your goals and implementing recommendations based on meaningful metrics and insights.