Where special things happen.

Case Study: Egale Canada

Non-Profits  |  Human Rights  |  mental health

After successfully fighting for equal marriage, Canada's national LGBTQ2S rights organization sought to engage a younger demographic in a pan-Canadian conversation about the continued need for a unified national voice for LGBTQ rights.


The Approach


Content Strategy + CAMPAIGN

In partnership with Egale Canada, we developed the award-winning Hear Our Story Campaign, a national, participatory conversation that engaged LGBTQ2S youth through a mini-doc series and story submission competition featuring community members from across the country.

Social Media Policies

We also worked with the organization to develop its first social media policy, including escalation procedures and protocols.








Results Snapshot


Campaign Impact


The campaign resulted in significant media attention across the country, including: Breakfast Television TorontoCBC News, Daily Xtra, The Gandor Beacon, and The Western Star.


Chelsea Noel from Corner Brook, Newfoundland was selected to be featured in the powerful series finale. By the end of the campaign #HearOurStory generated approximately 5 million impressions on digital platforms across North America.


In June, 2015 Marketing Magazine awarded the #HearOurStory campaign a bronze medal in the category of Public Service Branded Content.


Helen Says...

Joseph has been an enthusiastic and knowledgeable partner. He demonstrated a quick understanding of our organization’s goals and was able to translate that knowledge into a successful campaign. Everyone here at Egale has been thrilled with his work, and we couldn’t be more grateful.
— Helen Kennedy, Executive Director, Egale Canada