Egale Canada: Hear Our Story
Hear Our Story was a national communications campaign that engaged LGBTQ youth across Canada through storytelling, and underscored the importance of a unified national voice for LGBTQ rights.
Hear Our Story highlighted the struggle of LGBTQ individuals in a social media-based mini-doc series. We eventually turned the mic to Canadians, and asked the public to submit their own stories for an opportunity to be featured in a series finale.
Chelsea Noel from Corner Brook, Newfoundland was featured in the powerful series finale. By the end of the campaign #HearOurStory generated approximately 5 million impressions on digital platforms across North America.