Session Series:
Digital branding For Professionals

cultivating + Maintaining a Personal Online Reputation.

New media has changed the way we work, live, and play. The latest report out of the Social Media Lab at Ryerson University indicates that upwards of 94% of Canadians are on at least one social network, making us one of the most connected countries on the planet.

CONNECT offers this series of educational in-person and online sessions to educate professionals about the applications of new media, from reputation management in the digital age, to goal setting and measurement.

Geared to working and non-working professionals, this series explores how new media can support your offline efforts in cultivating a professional space for yourself.

Topics Include:

Personal Brand: Hype or Tool?

What is a personal brand?
What are its limits?
Is the online world the real world?

The Social Media Landscape

Social media adoption by platform User characteristics
Trends and change over time

Content Trends in New Media

Content engagement by format
The importance of visuals

Setting Goals

Identifying your focus
Playing to your strengths

Maintaining a Presence

Time management
Curating content

Evaluating Success

Social media metrics


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