Where special things happen.

Case Study: Rudner MacDonald LLP

Legal Services  |  Education  |  Brand Launch

When leading Canadian employment lawyers Stuart Rudner and Natalie MacDonald launched their new firm, they turned to CONNECT to generate awareness, and communicate their subject matter expertise.


The Approach


Content Strategy

Combining educational content with participatory media, we established the interactive webinar series: 'Hangout with Rudner MacDonald'. Leveraging video's increasing prominence on social platforms, the live-stream enabled viewers to pose questions in real time from anywhere in the world.

Measurement + ANalysis

We also optimized content and segmentation based on feedback obtained in-session and through insights gleaned from social media analytics. 







Results Snapshot


Year-One Impact

Return On Investment

This partnership between CONNECT and Rudner MacDonald resulted in a guaranteed return of 983%, and when factoring in value of relationships managed, a potential return range of 2,950% - 5,239%. 

Industry recognition

In the months after the content strategy was launched Rudner MacDonald was profiled in The Lawyers Weekly and Lexpert magazines for its innovative approach to client education and marketing.

PEER recognition

In 2015 Rudner MacDonald was selected by the Legal Marketing Association Toronto Chapter as one of three finalists for the Your Honour Awards.

Read the submission on our blog here.


Stuart Says...

CONNECT’s approach resulted in significant attention from our target audiences. Months after launch we were still receiving feedback from clients and colleagues praising our approach. I would recommend him to anyone seeking digital marketing expertise, and in fact I have done so many times already.
— Stuart Rudner, Founding Partner