Session Series:
New Media Strategies for Public Good


Leveraging new media for education, public engagement, and policy change.
 

New media has changed the way we work, live, and play. The latest report out of the Social Media Lab at Ryerson University indicates that upwards of 94% of Canadians are on at least one social network, making us one of the most connected countries on the planet.

CONNECT offers this series of educational in-person and online sessions to educate social good leaders about the applications of new media in social change, from community mobilization to policy advocacy.

Tailored to your own goals, this series explores how new media can make your work more effective online and off.
 

Topics can Include:
 

The Digital Brand

Digital Differentiation + Communication
Staff + Volunteer Involvement
Offline Projects + Online Content

Risk Management

Identifying Brand Risk
Risk Mitigation Strategies
Social Media Policies

Content Sharing

Persona Building
Content Format Selection
Design + Distribution
Promotion

Relationship Management

Connecting with Stakeholders
Engagement Best Practices

Measurement + Analysis

Goal Setting
Introduction to Performance Metrics
Vanity Metrics
Deep Metrics

 

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